Planning your website – Step 1
So you need a website. Why? Because everybody else has one? For vanity?
Step one, before you decide what it looks like, how many pages you need, what your domain name is going to be is too decide the purpose for your website.
Why will people come to your website? How will they use it? And what will you get out of it?
Common business examples are the online brochure website, the business building website, and the ecommerce website.
Brochure Sites
Brochure websites are the extended modernised web version of a print brochure, showcasing your business and products.
Build your Business
The business building website is an evolved version of a brochure website. In addition to providing a place for your customers to read, view and learn about you, the business building website uses different strategies to encourage new customers and to build relationships with consumers, in short to generate leads and loyalty.
Sell Online
eCommerce websites are considered by many the final stage, moving the act of selling online.
Good eCommerce sites combine the attributes of a business builder website and an online store, providing a place to research, purchase and learn.